Working in the unique and abstain moving handle of Virtualisation we require a proven marketing professional to verify we keep the stability and global status our clients expect. This is a senior seasoned heavyweight marketing professional role. Key elements for this role are:- able to lead the development of our Marketing strategy and ‘own’ it’s successful execution across the region by including all stakeholders in the development affect to maximise bespeak and increase effectiveness in our chosen customer and prospect segments and through our furnish eco-system.- cerebrate on understanding our customers needs by segment and customer write with in the divide and adjust our solutions message to address their needs - able to sight right fit between innovative handle execution in the context of a strategic plan.- develop and bring about a high performing marketing team focussed on driving growth in the UK/Ireland merchandise study answer and Responsibilities:This seasoned professional must give leadership in driving all marketing initiatives and programs in the UK and Ireland in change state collaboration with the local sales team and the Northern European marketing manager. These activities are strongly related on the advance development of the partner and end-user community and the awareness of our solutions in the different market segments. Key objectives:act ownership of the marketing strategy and execution in the UK & Ireland focusing on the following key areas:Generate awareness and demand creation of our solutions across our chosen market segments. advance development of the two-tier distribution communicate (resellers. SI’s. ISV’s alliances and distributors) in order to cater the revenue targets and to communicate new merchandise segments. Develop customer (end-user) marketing strategy to drive up-sell and cross-sell opportunities lead the development of a customer lifecycle process cerebrate our furnish marketing initiatives to our own strategic marketing messages and goals. Job descriptions:The key activities of this role ordain include:- create the marketing plan for the UK & Ireland in change state collaboration with the UK Management team and the Northern European marketing manager. - Gain extensive knowledge on the different market segments and generate plans to register new markets.- Work closely together with the local PR agency to improve the awareness of our solutions and overall strategy moving send.- control and hold back the pipeline management affect including tracking and tracing.- Control and keep communicate d/bases for partners distributors alliances end-users and other stakeholders.- Support and bring home the bacon the furnish communicate regarding all marketing related activities.- create and leverage on local alliance relationships and ISV’s.- Work closely together with the local sales aggroup and other internal stakeholders to make sure that the plan and execution is in lie with overall strategy.- Manage and control the UK marketing budget including the co-op and MDF funds.- Manage develop and grow the UK’s customer community.- Produce and create customer inspect stories and best practices. Measurements:The person ordain be measured on:- Effective implementation of (partner) marketing plans- 100% and effective utilization of the co-op funds- Improved PR awareness (be of articles versus objective)- be of generated qualified leads versus target pipeline managed to ensure UK meets revenue goals.- Budget management and hold back to target- Number of customer inspect stories versus target- Integration of our strategic partners into our marketing plans Candidate Profile: Education: Professional marketing qualification Degree/ MBALanguage: Fluent in EnglishProven track preserve of marketing leadership at a senior level with a leading technology or associated organisation. Previous Experience:• The candidate has held senior marketing position(s) at either a software hardware or organisation selling products via a two tier distribution model.• Has developed and implemented prove driven marketing strategies and developed the associated marketing programs supporting collateral and measurement practices with proven results• Proven experience with creative agencies to kill on effective PR & Communications strategies• Used to working in a abstain walk changing international environment. Personal Profile:• Able to provide leadership to ‘own marketing’ in the region • Able to articulate our strategy and create impactful programmes that internal teams can rally around and feel the impact of within the context of the local market• Is a confident personable marketing understand leader• Understands how to get the beat from both their own team and bring about the collaboration with other contributing stakeholders• Understands the connection between effective handle marketing and increased sales performance • Capable of working closely with internal stakeholders and customers both bring partners and end users to represent our products and solutions• Enthusiastic agile aggroup player with ‘alter it happen can do attitude’• The candidate should be able to act with constant dress • Ability to work and alter decisions independently.• Excellent communication and presentation skills• Experienced with working in a global marketing teamRemuneration: £ + £DOEStart Date: NOWDuration: communicate: MonicaTelephone: 020 7241 4545Fax: 020 7254 8191telecommunicate: monica@change-job com
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